Wednesday, 4 May 2011

Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our product is all about using new media educationally, so it’s all about the advantages it can bring to a child’s life. Some people, especially parents believe that media (computers) can be unhealthy but we’re here to fight back saying how it can be a good thing. The product could definitely challenge people’s beliefs as it has been said that it’s the last thing you should be looking at in education – ironically it could be first choice. Our product is primarily educational based in Primary Schools, but what’s to say it can’t work with all media?
When we investigated the schools for the documentary, we found out that they all seemed to be up to date with new media – they both had white boards and laptops which they individually use for their work.



I was doing some research to see if there was anything similar to what we were trying to achieve, and we found an article and some clips too. "Bolton Bloggers" were broadcasted live via a news program. It was clear straight away that the kids were rehearsed and were told what to say, theirs was more produced than ours as it was done in a more professional setting and so there wasn't as much background noise as what we had. Ours was more spontaneous, however, due to the fact that we didn't keep on getting interupted at any stage. They interviewed year 6s and year 2s, whereas we interviewed roughly the same age range.
We tried to let the children in our documentary talk more freely and so that made them talk more naturally than telling them what to say which wouldn't've looked so good, we also tried to keep interviews with the teachers to a minimal as we wanted the children to have more of a say on what they thought.

How effective is the combination of your main product and ancillary texts?

We made the ancillary products work based on what we found out from our audience research. We found out that 5pm would be the best time for it to be shown as by that time children would’ve finished school and our target audience is children, so we would need it to be shown at a suitable time for them. At first, it was hard getting a child to be in the poster for us so we just used one of the photos which we took at a local School. Our poster features children on a netbook, we tried not to make it gender specific so that it is eye catching for both
girls and boys.

Choosing a channel was difficult as it is targeted towards children, but we want to encourage parents to watch it with their children too. I am confident that although BBC 2 isn't recognised as a children's channel,they would still watch it.




Finding a suitable listings magazine was the hardest because when we did find one, it was either too girly or too boyish but
we finally settled on one. We did find some magazines like "Aquila" which had no listings and CBBC which did have some listings on the website, but it wasn't an actual listings magazine so we couldn't use that either. In the end, we decided to make up a listings magazine so that we could make up the colours etc ourselves. Like I said before, the time was quite easy because most kids finish school by 4, we took into account the time getting back home and therefore thought it would be best to be shown at 5.











BBC2 - the channel in which this documentary would be broadcasted.


What have you learned from your audience feedback?

I learnt that from our audience feedback, most people liked the idea of it and didn’t get a lot of improvements.

The audience feedback showed that this is something that they’d like to see on Tv sometime, there was however a dispute on if 5pm would be a good time for it to be shown. Perhaps if it was just the children watching then yes it would be, but if the parents wanted to watch it as well then it would be scheduled for a later time. I asked people with different ages so that I could get a varied response.









I also interviewed my Mum (who is a Primary School teacher and my sister who works at ARU) because I thought they would be great assets as they both work with children/students. I would've edited the clips a bit more, but I found that every time I did so, it interrupted the sync so therefore I left the editing to a minimal.

How did you use media technologies in the construction and research, planning and evaluation stages?

The main media we used were websites, especially Youtube where we got most of the clips from.
In the "Bolton Bloggers" clip on YouTube it shows how a snow day made using new media a great hit with the children at Heathfield Primary School in Bolton. It explains how they decided to have online lessons, which created the use of blogging. Statistically, boys are behind girls on reading and writing but thanks to one snowy day they are catching up.

In order to make this documentary work, we used Imovie 11. It was fairly easy to use, although to start with it proved to be more of a challenge as we couldn't find the tools we needed such as how to shorten a clip. We did get used to it in the end, so it proved to be less of a challenge than we first thought.


The editing was quite easy once we knew how to crop a clip!

There were no major problems with the music, there was a lot to choose from but in the end we went for the track that complimented our documentary the most.



This is one of the other websites that I used