We need to advertise our documentary in a poster
Some ideas that have crept up are:
- Colours - possibly blue + white
- Model - have a photo of a child on laptop/reading a book/on phone/playing a game...... to promote documentary
- Font - bright colours, big, simple nothing too fancy, eye catching for target audience
- USP? example a wordle?
- Single/double sided? Double sided might be better
- Photo of child in middle/ on each side with some quotes from the kids + statement from teacher of what they thought of it
Need to think up of a slogan - something catchy nothing too boring
Magazine ideas:
- Children's magazine "Aquila" for 8-13 year olds. "fun challenge and inspiration." In this magazine Puzzles, challenges and articles help children with their thinking skills. (http://www.aquila.co.uk/)
- A magazine that is suitable for both genders
- "Creative Steps" uses the child's creative skills for 0-11 year olds. Different parts for different ages, helps them in KS2
- Keep it CBBC/Cbeebies based - listings are featured online and in the magazines (http://www.bbc.co.uk/cbeebies/grownups/about/whatson/tv/)
- CBBC - listings are shown online but not in the magazines. It only shows what is coming up the next day and also what was shown the previous day, whereas Cbeebies shows what's coming up all week. (http://www.bbc.co.uk/cbbc/watch/whatson/?tab=whatson) Also shows what's on in morning and afternoon/early evening
- Cbeebies - too young of an audience so basing it on CBBC instead
- Doesn't have to be broadcasted on CBBC, can be on BBC1/BBC2
- Magazine called "Envy" gives listings of CBBC
Layout of article
To be included
Ilearn is a new documentary series about how young learners are using new media in a positive way. Most media coverage of childrens relationship with media suggested that it's either dangerous or a waste of time.
Panaramas recent investigation (12th dec 2010) suggested games were addictive and not targeting kids.
Ilearn will explore childrens interaction with new media and its benefits. Most parents have limited idea what's going on in a childrens classroom, why would they be better informed about media in a classroom?
Are new media just extentions of traditional eductaion tools? Do they help kids to be creative, to develop relationships, to learn how to behave appropriatly? We will be hearing from kids themselves of what they make of their media world and how it helps them to help themselves grow.
Each part will be based on something different, ie creativity/ relationships/improved behaviour and it will be shown every Thursday at 5pm. We are trying to get people in to the idea, especially parents, that new media can be a good way forward.
What we're trying to do is to make parents less concerned about what their child is doing on the computer and make it so that new media is seen as a positive thing